Brand Mascot

Meet Cash, BankTennessee’s Brand Mascot.

Cash didn’t become king overnight. His journey started at a deli as I was eating lunch. The bank needed a tangible icon to represent their personality and brand – a way to elevate the old piggy bank to modern status.

Cash the Bank is the result. He’s a simple, yet effective, brand ambassador. The cuddly, fuzzy bank gives customers a reminder of BankTennessee’s warm and personal nature while giving them a way to save a little change, and kids can enroll in the Cash Savers Club. Each time Cash goes home with a customer, he brings savings tips folded in his pocket.

Supported by direct mail, print ads, lobby signage and the website, Cash ascended his throne as a trusted friend and grew to new relevance as our bank began a financial literacy program for children.