BUILDING THE TOWN
This award-winning series of miniature ceramic replicas of historic landmarks on the Square in the Town of Collierville. Utilized as a fundraiser for local non-profit organizations and as a customer acquisition tool for BankTennessee, the sale of the buildings generated thousands of dollars for local non-profit organizations while building new business and created awareness for the bank.
As a result, we started a new division at BankTennessee called Little Bitty Building Company. While working full-time at the bank as marketing director, I also managed the production, domestic operations and sales personnel of the new start-up.