MicroSite

Can customers test drive a bank product? Yes! 

On BankTennessee's landing page, the objective is to introduce visitors to the bank and to test drive a Home Equity Line of Credit as a source of capital for purchases of varying sizes. The site features a three-point progression backed by a carefully selected audio track that sets the tone for the visitor mood.

1. Intro – Driven by the action word UPGRADE, the intro is the first step in the progression of wetting a customer’s appetite for a HELOC. Throughout the intro, various uses of a HELOC are introduced with it ending in the reveal of BankTennessee.

2. Information Capture – The customer progresses to the information capture portion of the site where the customer is literally introduced to the loan representative for their area and given the opportunity to directly email or call that rep.

3. Test Drive “What Will You Do With Your Money” – The last step is an interactive “dreamland” that allows the visitor to have fun and try out things they can do with their money. Viewers are also encouraged to forward the site to a friend.

The site generated sales leads for the bank, garnered national press and received a Silver ADDY Award from the local American Advertising Federation Chapter.